A luxury bridal couture label known for high-ticket bespoke outfits.
Bridal Lehenga
Fashion
Challenges
Very niche, high-ticket audience
Low walk-ins & enquiries
Instagram engagement dropping
High CPL for bridal leads
Objectives
Increase qualified bridal enquiries
Improve lead quality
Grow organic & paid reach
Strategy
Pinterest ads for bridal inspiration
High-intent Meta campaigns
UGC-style content for trust
Website enquiry optimization
Execution
Targeted newly-engaged women via Pinterest
Created video testimonials & behind-the-scenes content
Built retargeting ads with bridal collections
Added WhatsApp inquiry buttons sitewide
Results
287% increase in bridal enquiries
Achieved ₹1,200 CPL for ₹1–10L outfits
Generated ₹1.8 crore in bookings
Instagram engagement grew 320%
More Works
