A premium perfume retailer selling designer & niche fragrances across India.
Perfume
Fragnance
Challenges
Before working with Spacebar, the brand struggled with:
High customer acquisition cost
Low repeat purchases
High cart abandonment
Weak brand recall
Objectives
Increase ROAS
Improve returning customer rate
Scale monthly revenue
Strategy
We built a full-funnel performance system:
Google + Meta full-funnel ads
Influencer-driven discovery
Retargeting to reduce abandoned carts
Product education content
Execution
Ran DABA ads for discovery
Search ads for branded/niche perfumes
Implemented exit-intent offers
Partnered with micro-influencers for UGC reviews
Results
5.3 ROAS maintained for 4 months
27% reduction in abandoned carts
Revenue grew from ₹9L → ₹32L
Returning customer rate increased 42%
More Works
