Website redesign and seo for tarmac

This case study examines the website design and search engine optimization (SEO) efforts undertaken by Tarmac, a leading construction materials company, to enhance their online presence and attract more customers. The case study highlights the strategic utilization of website design and SEO techniques to improve visibility, drive organic traffic, and increase customer engagement.


Tarmac identified the following key objectives for their website design and SEO project: Create a modern and user-friendly website that effectively showcases their products and services. Improve search engine visibility and organic rankings to attract targeted traffic. Enhance user experience and engagement on the website. Generate qualified leads and increase conversions. Establish Tarmac as a trusted and authoritative brand in the construction materials industry.


In order to remodel Tarmac website, we first carried out research on the wants and preferences of the intended users. To find out what they expected from the school’s website, we polled parents and prospective students. 

Website Design: Tarmac focused on creating a visually appealing and intuitive website design. The website was designed to reflect the company’s brand identity and values. It incorporated a clean and professional layout, clear navigation menus, and aesthetically pleasing visuals to enhance the user experience. The design aimed to provide easy access to information about Tarmac’s products, services, projects, and industry expertise.

SEO Optimization: To improve search engine visibility and organic rankings, Tarmac implemented a comprehensive SEO strategy. This included keyword research, on-page optimization, technical SEO enhancements, and content optimization. By identifying relevant keywords and incorporating them strategically throughout the website’s content, meta tags, and URLs, Tarmac aimed to rank higher in search engine results pages (SERPs) and attract targeted traffic.

Content Optimization: Tarmac focused on developing high-quality and informative content that resonated with their target audience. They created valuable resources such as blog articles, case studies, and guides related to the construction materials industry. By optimizing the content with relevant keywords, Tarmac aimed to establish themselves as an authority in the field and attract organic traffic through search engines.

User Experience Enhancement: Tarmac prioritized user experience to keep visitors engaged and encourage them to explore the website further. They ensured that the website was mobile-responsive, allowing seamless browsing across different devices. Clear and concise messaging, intuitive navigation, and easy access to contact information were incorporated to facilitate a positive user experience and encourage conversions.


The website design and SEO efforts implemented by Tarmac had a significant impact on their online presence and customer engagement. Key outcomes include:

Increased Organic Traffic: The SEO optimizations implemented by Tarmac resulted in improved search engine visibility and higher organic rankings. As a result, the website attracted a greater volume of targeted traffic from search engines, leading to increased brand exposure and potential customer interactions.

Improved User Engagement: The intuitive website design and user-friendly interface enhanced the overall user experience. Visitors spent more time on the website, explored multiple pages, and engaged with the content, indicating a higher level of interest and engagement.

Higher Conversion Rates: The combination of optimized content, intuitive design, and clear calls-to-action contributed to an increase in conversions. Visitors were more likely to inquire about Tarmac’s products or services and take the desired actions, leading to a higher conversion rate and business growth.


Tarmac’s strategic approach to website design and SEO optimization resulted in an enhanced online presence, increased organic traffic, improved user engagement, and higher conversion rates. By focusing on creating a visually appealing and user-friendly website, optimizing content with relevant keywords,

Our Trademarked
Process & Workflow.

We deliver unmatched quality by putting people first with our design passion. We are loved & admired by our work quality.

We are always available for Quick support to your business anytime, anywhere via different communication channels.

We also offer a month’s additional (tech) support after the service has been delivered.

Top-notch work quality, open communication & our result-driven work approach & method give optimum satisfaction to our valued clients.

We are hard-core professionals and believe in win to win. We grow with client’s growth and our services in turn are inexpensive.

Multi-talented staff offers a broad range of expertise with end-to-end solutions to justify them as a team on digital global platform.

We are ready to sign and honor non-disclosure agreements to earn your trust and work confidential on given projects.


Our research is different from conventional market research. We focus on ethnography and tapping design potential during our 3L (Look. Listen and Live) process. Our researchers focus on identifying pain points and new opportunities that can be converted into tangible design solutions.


Want to improve the number of visitors to your website? We are here to help you out! Be it a landing page, PPC campaign, or opt-in forms, we can help you design powerful wireframes. Our creative heads know how to tweak things a little to create online wonders for your business


We know how important it is to convey your message to the target audience and that too in a most engaging way! Therefore, we provide professional guidance to our clients through our Design Service. We use an illustrative approach when it comes to interaction design


We create websites that work like magic to captivate your desktop, laptops, and smartphone users. Our team of website developers, graphic designers, and full-stack developers – come together to bring to you a website that is enriched with an excellent customer experience.


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