Making brand and identity for arabic abayas

Arabic Abayas is a company specializing in the design and production of traditional abayas, catering to women who seek high-quality, fashionable, and culturally authentic garments. This case study will explore the process of creating a brand identity for Arabic Abayas, highlighting the key elements involved in developing a strong and compelling brand presence.


 An online retailer of traditional Arabic abayas was having trouble expanding its customer base and increasing revenues. The business has a modest social media following and an uninformative, out-of-date website.



Social Media Management: In order to boost engagement and reach more people, we first developed a social media plan. In order to showcase the grace and beauty of Arabic abayas, we determined the target demographic and produced pertinent material, including videos, images, and static postings. To broaden our audience, we also made advantage of trending hashtags associated with abayas and Islamic clothing. On social media sites like Facebook, Instagram, and Twitter, we often posted.

Website creation: We created an educational website with top-notch product photos and thorough product information. A basic navigation menu and user-friendly shopping cart were included in the website’s user-friendly design. In addition, we introduced a blog area where we published educational pieces about abayas and Islamic clothing.

Influencer marketing: To advertise our items, we teamed up with well-known influencers in the Islamic fashion sector. We gave them free merchandise in return for their social media promotion.


  1. The Arabic abayas e-commerce business obtained the following outcomes three months after applying our strategy
  2. The company’s social media reach went from 0 to 18 lakh, which enhanced brand awareness.
  3. Website Traffic Up 50%, Bounce Rate Down 30%: The company’s website saw a 50% increase in traffic.
  4. Increased Sales: The company’s sales rose 20%, while the typical order value rose 10%.


We were able to raise brand recognition, attract a wider audience, and improve sales for the Arabic abayas e-commerce business by implementing an efficient social media strategy, building a user-friendly website, and collaborating with influencers. Our strategy successfully targeted the company’s specialized market and emphasized the items’ distinctive selling characteristics.

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Our research is different from conventional market research. We focus on ethnography and tapping design potential during our 3L (Look. Listen and Live) process. Our researchers focus on identifying pain points and new opportunities that can be converted into tangible design solutions.


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