Full fledge digital marketing for al-shifa diagnostic center

AL-Shifa is a leading pharmaceutical company based in the Middle East, specializing in the production and distribution of high-quality healthcare products. This case study highlights the successful collaboration between AL-Shifa and our digital marketing agency, focusing on the implementation of various strategies such as digital marketing, WhatsApp promotion, ID creation, and website development.


AL-Shifa approached our agency with the following objectives: Enhance brand visibility and awareness. Increase online reach and customer engagement. Drive targeted traffic to the website. Improve customer experience and user interface on the website. Utilize WhatsApp as a platform for promotion and customer support. Create a secure and user-friendly ID system for internal processes.


Digital Marketing Strategy: Our agency devised a comprehensive digital marketing strategy to achieve AL-Shifa Company’s objectives.

Search Engine Optimization (SEO): We optimized AL-Shifa website to improve its search engine rankings and organic visibility. 

Social Media Marketing: We created and managed social media profiles on platforms such as Facebook, Twitter, and LinkedIn. 

Content Marketing: We developed a content marketing strategy that included the creation of informative blog posts, articles, and infographics. 

Email Marketing: An email marketing campaign was designed to reach out to existing customers and potential leads.

WhatsApp Promotion: To leverage the popularity of WhatsApp in the target market, we implemented a WhatsApp promotion strategy. This involved creating engaging and informative content that was shared with customers through WhatsApp broadcasts and groups. The goal was to provide timely updates, offers, and customer support directly through the messaging app, increasing customer satisfaction and loyalty.

ID Creation:
To streamline internal processes and enhance data security, we developed a secure and user-friendly ID system for AL-Shifa. This system enabled employees to access relevant information, collaborate effectively, and maintain data integrity. Robust security measures were implemented to protect sensitive information from unauthorized access.

Website Development: AL-Shifa existing website underwent a complete overhaul to improve its user interface, functionality, and overall user experience. We created a responsive, visually appealing website that showcased the company’s products, services, and corporate information effectively. The website was optimized for search engines and incorporated lead capture forms and customer support features.





The collaboration between AL-Shifa and our agency yielded significant results and had a positive impact on the brand’s online presence and customer engagement. Key outcomes include:

Increased website traffic by 40% within the first three months of the website relaunch.

Improved search engine rankings, resulting in a higher organic visibility.

Social media engagement increased by 60%, with a substantial growth in followers and interactions.

WhatsApp promotion strategy resulted in a 30% increase in customer satisfaction and repeated purchases.

Implementation of the secure ID system streamlined internal processes, resulting in increased efficiency and data security.


The partnership between AL-Shifa and our digital marketing agency successfully achieved the outlined objectives, leveraging digital channels to enhance brand visibility, drive targeted traffic, and improve customer engagement. The combined efforts in digital marketing, WhatsApp promotion, ID creation, and website development provided AL-Shifa with a competitive edge in the pharmaceutical industry, positioning them as a leader

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